Automation of the painting process

Have you ever stopped to calculate how much wasted ink and rework impact your cost per square meter? In today's industrial landscape, where competitiveness is dictated by operational efficiency, automation of the painting process It has ceased to be a luxury and has become a strategic necessity.

This central theme opened the first season of KoriaCast, This is Koria's new podcast, where industry experts discuss the future of industrial painting. To delve deeper into this debate, we've compiled the key insights from the inaugural episode, offering technical perspectives on how to transform your production line.

 

Why automate now? 

Many companies still hesitate to invest in automation due to the initial capital expenditure (CAPEX). However, the return on this investment is often faster than one might imagine. During the KoriaCast, Claudio Rodrigues Martins, R&D Manager at WEG Tintas, He highlighted that the viability of automation rests on two fundamental pillars: quality and direct material savings.
“Automation in painting is entirely feasible and important, mainly for two key reasons: one is, obviously, having fewer reworks, a more fluid production, and fewer defects. And this, whether you like it or not, will give you more productivity,” says Martins.

Beyond fluidity, the impact on input consumption is a game-changer. According to Martins, the market is increasingly attentive to performance metrics.
“I’ve seen automation happen, including with very large gains in reducing paint consumption. Today, the more tech-savvy customer is even measuring how much a square meter painted costs. Whatever level of investment they want, they will always get a return, they will have a cheaper square meter painted,” he concludes.
Robô de pintura aplicando tinta em peça plástica no Koria Summit 2026
Painting robot applying paint to a plastic part at Koria Summit 2026.

Far beyond the robot: The tip of the iceberg

A common mistake when thinking about automation is to focus exclusively on the robotic arm. Mozart Longhi, Director of Longhi Engineering and Automation, The application is only one part of a complex system that needs to be in complete harmony.

Node KoriaCast, Longhi explained that true automation encompasses variables that often go unnoticed. “What people immediately think of is a robot applying paint. But that's just the tip of the iceberg. The automated painting process encompasses all the variables: from the paint or air flow rate, the application speed, to the environment, which includes the paint booth, drying oven, and parts handling,” he explains.

For the investment to bring the repeatability As expected, it is essential that all these items are integrated in real time. "Everything has to be perfectly matched at all times," Longhi emphasizes, highlighting that constant computer monitoring is what ensures that the quality of the first piece is identical to that of the thousandth.

 

Strategic benefits of industrial automation

For companies operating in industrial parks, automation offers advantages that go beyond the production line:
  1. Drastic Reduction of Waste: Precise control of the applied paint layer, avoiding... overspray;
  2. Safety and Ergonomics: Keep operators away from environments containing mists and solvents;
  3. Standardization: Guarantee that products manufactured in different units maintain the same standard of finish required by the global market;
  4. Sustainability: Less ink waste means less waste generation and a smaller environmental impact.

The future of your industry starts here.

Automating the painting process is an investment in your business intelligence. As we discussed with Martins and Longhi on our podcast, the secret lies not only in the machine, but in the strategic integration of the entire painting ecosystem.
Would you like to hear the full conversation and check out all the technical details of this debate? The first episode of KoriaCast It's available now! Access it now at Spotify or watch on YouTube To understand how Koria can help your company take the next step towards Industry 4.0.
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